A.
Dear Client,
From the contents of your query, it appears that you become a victim of misleading advertisement as defined under Section 2(28) of the Consumer Protection Act,2019 which defines misleading advertisement and reproduced hereunder "misleading advertisement" in relation to any product or service, means an advertisement, which—(i) falsely describes such product or service; or (ii) gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity or quality of such product or service; or (iii) conveys an express or implied representation which, if made by the manufacturer or seller or service provider thereof would constitute an unfair trade practice; or (iv) deliberately conceals important information" and unfair trade practice as defined under Sec.2(47) of the Act. In the given scenario, serving a legal notice to the Nike Alphafly , you may consider filing a complaint under the Consumer Protection Act, 2019 against them for deficiency in service and unfair trade practices. Since the service provider(Nike Alphafly) is providing an online service, after serving a legal notice to them, a complaint needs to be filed against them for deficiency in service online mode through e-daakhil portal ( https://edaakhil.nic.in/edaakhil/ ) introduced by the Consumer Affairs Department, Govt. of India following the provision of Consumer Protection (E-Commerce) Rules and Consumer Protection(Direct Selling) Rules, 2021 claiming appropriate relief along with compensation for harassment and cost of litigation. It may work faster to redress the complaint. The complaint needs to be filed before the District Consumer Commission within TWO YEARS from the date of the cause of action, i.e, the date of denial of any relief by the service provider. If required, consult or hire an Advocate to navigate the issue in the right way.
Posted On 05-Nov-2025
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