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Advertising Laws

We are in the 21st century which is the era of Internet, Intranet, gadgets etc. The environment and the taste & preference of the people are changing very fast and they are demanding better quality product at lesser prices. This fast changing environment has made the companies in the market and the new comers to re-strategize the plans at each and every level. The changes in the plan/s are to be made keeping in mind the current taste and preference of the consumers and keeping in mind the changing taste and preference the recent plans that are made are not stringent but flexible.
Advertisement plays a very important role in the success or failure of a plan of an organization and especially if it is related to Sales which is directly related to revenue generation and thus has a major part involved which is directly linked. A company manufactures a product or gives a service and the customers are keen / interested in purchasing the product or availing the service. There may be two possibilities that either there are existing sellers / service providers in relation to the product or service or there are none. In the first scenario where there are already existing sellers or service providers for the product or service then the biggest question would be “WHY WILL THE CONSUMERS BUY YOUR PRODUCT OR AVAIL YOUR SERVICE OVER AND ABOVE OTHERS WHO ARE ALREADY EXISTING”? The answer to this question is given by the advertisement of the product.

In the case where there are no other sellers of the product / service renderer available then the role of advertisement is to make the consumers aware and familiar with the product/service so that they come ahead to purchase the product or avail the service. The consumers shall come to know of the product/service only and only though advertisement.
An effective and meaningful advertisement is a very tough job as because the advertisement itself will lead or pave the way for the company to flourish or fall. An advertisement before it is made public has to be correct in all respects and aspects and has to meet certain regulatory requirements as well as because there are strict penalties for wrong/misleading advertisement.

Vidhikarya – Legal Assistance

We at Vidhikarya will ensure full compliance with all the regulatory measures in place so that you are not penalised and apart from that we can help you in preparing the content of the advertisement so that it may get the BEST RESPONSE which it ought to have and fulfils the purpose of creation of the advertisement.


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